Don’t Buy Popularity… 3 Reasons why you shouldn’t buy “likes”, “followers”, or “plays”.

Some bands suck at social media and we all understand, but some are tempted by shady characters online from whom you can purchase followers or plays. Let me just say…

Grammy Nominated Artist’s Streaming Royalty Statement.

It’s really sad that the industry seems to be looking for loose change in the sand these days. Monetizing music through streams just won’t work and this article shows a…

Should you BATTLE other bands or make ALLIES?

While I think Ernie Ball’s Battle of the Bands could be helpful promotion, I think putting too much effort into it draws time, energy and exposure AWAY from you. Now…

Will streaming music be the primary music medium? What does Napster’s SVP think?

According to his interview with The Inquirer (no it’s not the NATIONAL ENQUIRER) Senior Vice President of Napster Thorsten Schliesche believes that people will only use streaming services to stream…

About Hero

About Hero

Hero is a Los Angeles music producer looking for new artists to develop. Originally from Chicago, Joshua Smith produced dozens of new and upcoming artists in the Midwest before ultimately moving to LA.

Penciled & Colored by Cristian Santos.